What Are The Dilemmas for Destination Managers?
Will my budget be wisely spent on attending an international travel show for an emerging market? What is the most cost effective method to approach an emerging market with a limited marketing budget?
Best of USA Market’s strategy is ” Target-Marketing ” strategy. Agencies with limited budgeted should consolidate its financial resources and first create an effective marketing tool, then approach its desired market, selectively.
Ask Us how we can maximize your International Tourism Marketing budget.
KEY TOURISM TRADE SHOWS ON EMERGING MARKETS
CITM – Shanghai, China
The China International Travel Mart (CITM) is attended by travel professionals from throughout China. It is an excellent opportunity for American destinations and attractions to showcase their international commerce potential.
One of the objectives has been to establish a bilateral tourism marketing effort between USA and China via web promotion. 65% of Chinese agencies have English speaking staff who often take the initiative to contact foreign tourism offices.
MOSCOW INTERNATIONAL TRAVEL AND TOURISM EXHIBITION
MITT remains the undisputed premier industry event in Russia. In 2006, the event hosted more than 2,500 exhibitors from 111 countries and regions and 98,000 visitors, thus proving once more, that MITT reflects the vibrancy and continuous growth of the Russian travel & tourism industry.
SOUTHERN CALIFORNIA – CHINA TOURISM BUSINESS OPPORTUNITY CONFERENCE
“Southern California – China Tourism Business Opportunity Conference” is presented by key Southern California visitor bureaus and tourism industry partners with focuses on generating tourism business opportunities for Southern California based Chinese tourism professionals and entrepreneurs.
This conference will provide Chinese tourism professionals and entrepreneurs with necessary contacts to produce an in-depth SoCal experience for their clients in addition to creating luxurious pampering packages for the Chinese Elite travelers with discriminating tastes.
BEWARE OF OPPORTUNISTS
United States is a nation of immigrants, hence, there is no shortage of clever opportunists out to make a fast buck. Just because the person speaks the language of your “target market” does not make that person a tourism-marketing professional. Just because the person has relatives or owns property overseas, again, does not make that person a tourism-marketing expert.
SPEND YOUR MARKETING DOLLARS WISELY
Best of USA Marketing offers a comprehensive seminar that would both hence your understanding of your target-market and safeguards US tourism vendors against opportunists.
- Do you have an International Tourism Marketing project or just an idea you would like to discuss? Do not hesitate to contact us